Menu
  • Our vision
  • Developers
  • Founders
  • Community
  • Ecosystem

World-changing ideas in your inbox

OverviewWordmarkSymbolColorTypographyCube animationGraphic elementsIconographyBrand Policy

Wordmark

OverviewSpacing & sizingDo's and don'tsSecondary wordmarks

Overview

Custom-crafted out of circles and squares to evoke the blockchain in a simple-to-understand way, our wordmark is distinct and iconic.

Download

  Wordmark

Spacing & Sizing

To preserve the integrity and legibility of our wordmark, ensure there is always adequate clearspace between it and other elements or boundaries of the space it occupies.

X is half the height of the symbol.

A margin equivalent to 1/2 of x should never contain any other design elements.

  Wordmark

Minimum Width Print Width: 1 in Standard Display: 100 px


Do’s and don'ts

Wordmark do’s

Below are examples of wordmark color pairings.

Onyx on Prosperity Yellow

Gypsum or Snow on Forest

Onyx on Gypsum

Onyx on Sand

Gypsum on Wood

Snow on Fig

Onyx on Snow

Snow on Onyx

Prosperity Yellow on photography with 
sufficient contrast.


Wordmark don’ts

Below are examples of how not to treat the wordmark.

Do not use unapproved colors for wordmark.

Do not distort the wordmark.

Do not rotate the wordmark.

Do not apply effects to the wordmark.

Do not outline the wordmark.

Do not flip letters.


Secondary wordmarks

Below are secondary examples of how our wordmark can be used.

Download

  Alternative wordmark layouts
  Poster example 01
  Poster example 02
  Poster example 03

World-changing ideas in your inbox

Celo For

DevelopersFoundersCommunityValidators

Tech

DocsSecurity auditReserve

Company

VisionEcosystemCareersPressWhite papersEvents

Kits

Brand KitPilot KitGrant Kit
© 2023 Celo Inc.
Privacy PolicyTerms of Use