Overview
Our symbol is derived directly from our wordmark. It is bold and scales perfectly for all use cases.
Symbol
Spacing & sizing
Symbol sizing
Our symbol can become as small as possible as long as it remains legible.
Our symbol can also scale up infinitely, specifically when physically printed.
Symbol clearspace
To preserve the integrity and legibility of our symbol, ensure there is always adequate clearspace between it and other elements or boundaries of the space it occupies.
X is half the height of the symbol.
A margin equivalent to 1/2 of x should never contain any other design elements.
Do’s and don’ts
Symbol do’s
To preserve the integrity and legibility of our symbol, ensure there is always adequate clearspace between it and other elements or boundaries of the space it occupies.
Onyx on Prosperity Yellow
Gypsum or Snow on Forest
Onyx on Gypsum
Gypsum on Wood
Snow on Fig
Onyx on Snow
Snow on Onyx
Prosperity Yellow on Photography
Symbol don’ts
Below are examples of how not to treat the symbol.
Do not use unapproved colors for symbol.
Do not distort the symbol.
Do not rotate the symbol.
Do not add any effects to the symbol.
Do not outline the symbol.
Do not round the corners of the symbol.
Symbol placement
For digital avatars for our social channels, we opt for our symbol placed in Onyx over a Prosperity Yellow or Gypsum circle or square. See the guidelines below for placement and scale.
Usage
Digital avatar in email
Digital avatar in social