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OverviewWordmarkSymbolColorTypographyCube animationGraphic elementsIconographyBrand Policy

Typography

Fonts & foundryType hierarchyUsage & pairings

Fonts & foundry

Primary typeface

GT Alpina proudly calls itself a workhorse serif, but delights in playing with the very meaning of that concept.


GT Alpina was developed by the Grilli Type Foundry and is available to license here: https://www.grillitype.com/typeface/gt-alpina

  brand -typography font
  brand typography weights

Secondary typeface

Inter is a variable font family carefully crafted and designed for computer screens. The Inter project is led by Rasmus Andersson.


https://fonts.google.com/specimen/Inter

  Brand - typography - inter
  brand - typography - weights 2

Type hierarchy

A consistent use of hierarchy and spacing is crucial in maintaining cohesive typography throughout brand communications.

  brand - taxonomy

Color pairings

Below are examples of wordmark color pairings.

  brand - color - row 1
  brand - color - row 2
  brand color row 3
  brand color row 4
  brand color row 5

Usage & pairings

Below are a few examples of how our typography system can be used.

  brand - pairings 1
  brand - pairings 2
  brand - pairings - frame1
  brand - pairings - frame 2

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