Fonts & foundry
Primary typeface
GT Alpina proudly calls itself a workhorse serif, but delights in playing with the very meaning of that concept.
GT Alpina was developed by the Grilli Type Foundry and is available to license here: https://www.grillitype.com/typeface/gt-alpina
Secondary typeface
Inter is a variable font family carefully crafted and designed for computer screens. The Inter project is led by Rasmus Andersson.
https://fonts.google.com/specimen/Inter
Type hierarchy
A consistent use of hierarchy and spacing is crucial in maintaining cohesive typography throughout brand communications.
Color pairings
Below are examples of wordmark color pairings.
Usage & pairings
Below are a few examples of how our typography system can be used.
