Color

Primary brand colors are Celo Green, Celo Gold, Celo Dark, and Celo Light. Celo Green is used to denote value and action including communication and applications of stable assets like cUSD and cREAL. Celo Gold is used more often when speaking to actions related to CELO like validation, proof of stake, and governance. Celo Dark and Celo Light are high contrast complementary colors, interchangeably switching between background and typography. Celo Dark has a tendency to represent technical content while Celo Light represents non-technical topics.

Accent colors include violet, red, cyan, and blue. Violet, red, and cyan are colors that often represent alternative coins, projects, and personas in the ecosystem. Blue represents help within digital experiences like websites and mobile applications.

Grays are used when hierarchy needs to be established. Use grays to visually communicate intended ranking of importance in Typography or UI.

Background colors function as canvases in which accent and brand colors can punctuate layout compositions.