How To Use This Kit
Running a pilot requires significant planning and execution. This Kit covers both by dividing the pilot into 4 phases. In addition, we include a section on user research so that practitioners can be sure to collect useful feedback from pilot efforts.
Pre-pilot Diligence: Conducting desk research to better understand potential users, the competitive landscape, and to develop hypotheses to test further
Scoping: High-level pilot design to answer align on pilot basics (who, what, when, where, why)
Setup: Planning for the launch of a pilot, including creating a project plan and timelines
Execution: Launching and running the pilot
II. User Research: Research should happen throughout, iteratively. Research should be baked into the design to ensure that you are collecting valuable insights from your efforts.